The client wanted a classic academic style that would be
understood by its target audience — officials, government
officials, and politicians. At the same time, the design had to
look relevant and timeless, but also be adaptable.
We created the
logo in three formats: a coat of arms, a symbol adapted for small
formats (small logo), and a text logo. Inspired by classic images,
we based the design on a pen, symbolising science and involvement
in the academic world, and an ear of wheat, an agricultural symbol
close to both countries. These ideas are also emphasised by the
dominant deep blue colour in the style of ‘Prussian blue’.
At the
client's request, the website had to be built on a strong
metaphor and visual image that would resonate with the values of
the Western elites and convincingly convey the messages ‘The
strength of the Western world lies in unity’ and ‘Ukraine is a
bastion of democracy.’ Thus, we combined Roosevelt's quote
with the US government's geopolitical concept of the ‘domino
theory.’
The client wanted a classic academic style that would be
understood by its target audience — officials, government
officials, and politicians. At the same time, the design had to
look relevant and timeless, but also be adaptable.
We created the
logo in three formats: a coat of arms, a symbol adapted for small
formats (small logo), and a text logo. Inspired by classic images,
we based the design on a pen, symbolising science and involvement
in the academic world, and an ear of wheat, an agricultural symbol
close to both countries. These ideas are also emphasised by the
dominant deep blue colour in the style of ‘Prussian blue’.
At the
client's request, the website had to be built on a strong
metaphor and visual image that would resonate with the values of
the Western elites and convincingly convey the messages ‘The
strength of the Western world lies in unity’ and ‘Ukraine is a
bastion of democracy.’ Thus, we combined Roosevelt's quote
with the US government's geopolitical concept of the ‘domino
theory.’
