The brand idea is based on exclusivity. The client wanted to create a space that would evoke a sense of intimacy and elitism, but would be accessible to a wider audience of melodic house music lovers. These events should bring together extraordinary people who appreciate elegance and sophistication, transporting them to another dimension — a dimension of energy, elation and togetherness.
Sion should be a place of elation for guests and their energetic purification. Surrounded by urban vanity, guests blossom like a lotus flower that grows out of murky water and remains unblemished. Thus, the lotus became the basis of the logo.
We built the visual language on soft gradients and refined typography. Gold reflects elitism, black reflects the nightlife, but warm gradients soften this image, evoking comfort and ease rather than excitement and formality.
The brand idea is based on exclusivity. The client wanted to create a space that would evoke a sense of intimacy and elitism, but would be accessible to a wider audience of melodic house music lovers. These events should bring together extraordinary people who appreciate elegance and sophistication, transporting them to another dimension — a dimension of energy, elation and togetherness.
Sion should be a place of elation for guests and their energetic purification. Surrounded by urban vanity, guests blossom like a lotus flower that grows out of murky water and remains unblemished. Thus, the lotus became the basis of the logo.
We built the visual language on soft gradients and refined typography. Gold reflects elitism, black reflects the nightlife, but warm gradients soften this image, evoking comfort and ease rather than excitement and formality.
