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Brandbook2D motion

Shpalta

A visual identity for Shpalta built around expressive lettering, newspaper textures, and Ukrainian cultural references. The system brings together a distinctive logotype, editorial graphics, merchandise, and motion.

Client

  • Shpalta

Services

  • Identity
  • Graphics
  • 2D Motion
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Visuals

An editorial identity with a character of its own.

Identity

Logotype, lettering,
and visual language.

Digital

A consistent voice across every format.

Our approach & Ways of thinking

Newspaper clippings, textured paper, and bold lettering give Shpalta a recognisable editorial voice. Red and orange accents bring energy to the monochrome foundation. The identity extends from the logotype and printed merchandise to social media layouts and animated graphics.

Newspaper clippings, textured paper, and bold lettering give Shpalta a recognisable editorial voice. Red and orange accents bring energy to the monochrome foundation. The identity extends from the logotype and printed merchandise to social media layouts and animated graphics.

Approach

An editorial voice for Shpalta.

Newspaper clippings, textured paper, and bold lettering give Shpalta a recognisable editorial voice. Red and orange accents bring energy to the monochrome foundation. The identity extends from the logotype and printed merchandise to social media layouts and animated graphics.